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Cabonline

Cabonline wanted to increase usage of its app and attract more customers through a Member Get Member concept. The solution is based on existing users inviting friends, where the friend gets a discount on their first trip and the user himself is rewarded when the referral leads to a completed purchase.

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In the project, I designed a solution that integrates this flow directly into the app, with a focus on visibility, motivation, and a clear user journey.

Challenge

How can we make a Member Get Member system visible, easy to understand and engaging in the Cabonline app, so that more users actually choose to invite their friends?

My focus

  • Responsible for designing a Member Get Member concept adapted to Cabonline's existing app structure.

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  • Worked iteratively in Figma with wireframes, UI design and interactive prototypes.

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  • Explored how the feature could be integrated naturally into the app's navigation and existing flows.

 

  • Focused on reducing friction in the user journey through clear structure and step-by-step guidance.

 

  • Worked with visual communication to make the offer easy to understand and perceived as attractive.

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  • Tested different ways to present incentives and rewards to strengthen motivation to invite friends.

Process and method

I worked iteratively with a focus on user experience and business goals:

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  • Research: analyzed how similar services work with referral systems and what motivates users to share.

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  • Define: identified needs for clarity, visibility and feedback in the flow.

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  • Idea generation: developed concepts around banners, reward systems and progression visualization.

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  • Prototypes: designed interfaces and interactive flows in Figma.

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  • Iterate: improved the solution with a focus on making the system more intuitive and engaging.

Results

The result was a Member Get Member flow integrated into the Cabonline app with several new features:

 

  • A promotional banner in the menu that makes the feature visible and easy to discover.

 

  • A new Rewards section where the user can track their invitations, rewards and membership level.

 

  • A clear invitation flow where the user can share a personal code or link.

 

  • A progression system with levels (e.g. Gold member) to create long-term commitment.

 

  • A “How it works” section that explains how the recruitment process works step by step.

 

  • Visual status feedback on invitations (pending, completed, rewarded).

 

The solution makes it clear to the user how the system works, what they gain from it and how far they have come.

Lessons learned

Through the project, I developed my ability to design features that combine business goals with user value.

I gained particularly valuable insights into how visibility (e.g. through a banner), clear feedback, and visualization of progression can influence user motivation.

The project also strengthened my skills in creating coherent user flows and designing systems that feel both intuitive and engaging over time.

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